TLM Brand

TLM is a logistics management company that sends resources to wherever you need them around the world.

Brief: To create a logo with the name TLM. We were given a set of colours and information about the company.

Solution: Create options for TLM with logistics in mind. We used the colours given and chose a globe, as the company is heading to global status. We made it with a land structure so show it more as a globe, than just a circle. We added the movement of the arrow to show it goes around the globe, it traverses the entire globe, going anywhere you need it to.

Thoughts from the designer: This was a challenging one, an industry we had never worked with before, but no less fun than any other. The exciting part is researching how, and what to use as inspiration for the final product, and learning along the way about new sectors.